ADATA

ADATA Technology Co., Ltd.
Native name
威剛科技股份有限公司
Company typePublic
TPEx: 3260
IndustryComputer storage
Computer memory
Founded4 May 2001; 22 years ago (2001-05-04)
FounderLi-Pai (Simon) Chen
Headquarters,
Taiwan
ProductsMemory cards
USB flash drives
External hard drives
DRAMs
Solid state drives
Industrial technology
LED lighting
Powerbanks
RevenueIncrease TWD$ 25.597 billion (2019)[1]
Increase TWD$ 2.826 billion (2019)[1]
Increase TWD$ 441.769 million (2019)[1]
Total assetsIncrease TWD$ 24.465 billion (2019)[1]
Total equityDecrease TWD$ 8.007 billion (2019)[1]
Number of employees
1,400 (2019)[1]
Websitewww.adata.com
www.xpg.com
Booth at the Computex in 2019

ADATA Technology Co., Ltd. (Chinese: 威剛科技股份有限公司) is a Taiwanese fabless[2] hardware manufacturer, founded in May 2001 by Simon Chen (陳立白). Its main product line consists of DRAM modules, USB flash drives, hard disk drives, solid state drives, memory cards and mobile accessories. ADATA is also expanding into new areas, including robotics and electric powertrain systems. In addition to its main ADATA brand, the company also sells PC gaming hardware and accessories under its XPG ("Xtreme Performance Gear") brand since 2008.[3]

In 2016, ADATA was the second-largest DRAM module manufacturer in the world by revenue[4] and had a market capitalization of US$680 million.[5] In recent years, ADATA has extended its business to Europe and the Americas, while competing strongly with Samsung in Asia.

Product lines

ADATA's latest power banks on display at the Computex in 2018
ADATA external USB 3.0 hard disk drive

Consumer

  • DRAM modules for desktop and notebook PCs
  • Solid-state drives
  • External storage (HDDs, SSDs, enclosures)
  • USB flash drives
  • Memory cards / readers
  • Power banks
  • Car / wireless / USB chargers
  • USB / microUSB / Lightning cables
  • Media adapters

XPG (gaming)

  • Computer memory
  • SSDs[6][7]
  • Power supply units
  • PC chassis
  • Cooling
  • PC accessories
  • Monitors[8]
  • Laptops
  • Gaming peripherals (keyboards, mice, mousepads, headsets)
  • Lifestyle gears (MANA gaming chewing gum)
XPG FUSION 1600W 80 Plus Titanium-certified PSU powering four Nvidia GeForce RTX 4090 GPUs at the Computex in 2023[9]

Industrial

  • Solid-state drives / flash storage
  • Card / UFD / embedded
  • DRAM modules

Lighting

  • Home lighting
  • Industrial / commercial lighting
  • Smart lighting
  • Lighting for outdoor activities

Powertrain

  • Two-wheels
  • Tri-wheels
  • Industrial

See also

References

  1. ^ a b c d e f "ADATA Annual Report 2019" (PDF). www.adata.com. ADATA. pp. 10, 11, 12, 13. Archived (PDF) from the original on 2020-10-17. Retrieved March 27, 2020.
  2. ^ Vättö, Kristian. "Interview with ADATA's President Shalley Chen".
  3. ^ Swinburne, Richard (2008-11-01). "A-DATA unveils its new sub-brand for Overclocking products: XPG ™ Xtreme Performance Gear". bit-tech.net. Retrieved 2024-01-03.
  4. ^ "The Global Sales Revenue of DRAM Modules for 2017 Recorded a Significant Growth of 69% Thanks to Rising ASP, Says TrendForce". press.trendforce.com. Retrieved 2018-08-16.
  5. ^ "ADATA Consumer". www.adata.com. Archived from the original on 2018-08-21. Retrieved 2018-08-20.
  6. ^ "ADATA XPG Gammix S70 Blade". PCMag UK. 2021-10-01. Retrieved 2024-01-29.
  7. ^ Laird, Jeremy (2021-07-23). "Adata XPG SX8200 Pro 1TB SSD review". pcgamer. Retrieved 2024-01-29.
  8. ^ Donnell, Peter (2020-01-10). "ADATA XPG Unleash Impressive New Monitor Series". eTeknix. Retrieved 2024-01-29.
  9. ^ Shilov, Anton (2023-06-01). "Adata's 1600W PSU Powers Four GeForce RTX 4090 Graphics Cards". Tom's Hardware. Retrieved 2024-01-06.

Sources

External links