I Luv It (Camila Cabello song)
"I Luv It" | ||||
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Single by Camila Cabello featuring Playboi Carti | ||||
from the album C, XOXO | ||||
Released | March 27, 2024 | |||
Genre | ||||
Length | 2:55 | |||
Label | ||||
Songwriter(s) |
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Producer(s) |
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Camila Cabello singles chronology | ||||
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Playboi Carti singles chronology | ||||
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Music video | ||||
"I Luv It" on YouTube |
"I Luv It" is a song by American singer Camila Cabello featuring American singer and rapper Playboi Carti from Cabello's upcoming fourth studio album, C, XOXO. It was released on March 27, 2024, through Geffen Records and Interscope as the album's lead single.[3] The song samples Gucci Mane's "Lemonade" and interpolates the chorus of Rihanna's “Cockiness (Love It)".[4]
Background and promotion
"Certain things in our human realm do make me feel like I’m in outer space, and the very rare few times where I’ve had incredible chemistry with someone is one of them... Part of that cocktail is also the emotional drama between you and that person, and the chaos and butterflies and nerves and passion. It’s unsustainable and not peaceful and exhausting, but also, I luv it."
–Cabello discussing the song in a press release for "I Luv It"[5]
Cabello first started teasing the song on March 5, 2024, which widely received comparisons to British singer Charli XCX's song, "I Got It".[6] A clip posted to her social media features the singer with blonde hair repeating the chorus over an "electro instrumental".[7] On March 22, American singer Lana Del Rey promoted the song through her Instagram account.[8][9] Cabello announced the single and shared the artwork on March 25.[10]
On March 27, 2024, the music video directed by Nicolás Méndez, the founder of Canada, and produced by the company, premiered along with the song.[11]
Composition
"I Luv It" was described by writers for Rolling Stone and Stereogum as hyperpop and "hyperactive avant-pop", respectively.[12]
Music video
The Nicolás Méndez directed music video opens with Cabello eating chocolate cake before showing scenes of the singer in different nightmare sequences: sprinting away from dogs, getting beaten up in a wrestling match, holding onto a palm tree, and getting into a car accident.[citation needed] Cabello is seen destroying a king-sized bed with an imaginary gun.[citation needed] Playboi Carti's appearance is preceded by a shot of Cabello dancing blindfold amongst several other women at a gas station.[citation needed] The video ends with Cabello at the hospital, having been shot by Cupid's arrow.[citation needed]
Critical reception
"I Luv It" received mixed reviews from music critics, most of whom opined on her change in sound from conventional pop to alternative hyperpop. In a positive review, Robin Murray of Clash complimented the song's "colossal sense of acceleration" and "hyper-colorful production".[13] In a more ambivalent review, Alphonse Pierre of Pitchfork considered Cabello's switch to hyperpop a "failed experiment", referring to the song multiple times in the review as "nonsense".[14] Steffanee Wang of Nylon further commented on the shift in Cabello's sound, stating her effort "feels so transparently calculated you can almost visualize all the decks, emails, and vision boards, but she also commits to it all so hard you have to give her credit".[15]
Credits and personnel
- Camila Cabello – vocals
- Playboi Carti – vocals
- Dale Becker – mastering
- Jon Castelli – mixing
- Pablo Díaz-Reixa – production, bass, drum programming, sampler
- Marcus Fritz – mixing, engineering, vocal production
- Jasper Harris – production, bass, programming, synthesizer
- Brad Lauchert – mix engineering, engineering assistance
- Salvador Majail – engineering
- Bart Schoudel – engineering, vocal production
Release history
Region | Date | Format | Label | Ref. |
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Various | March 27, 2024 | [16] | ||
Italy | April 4, 2024 | Radio airplay | Universal | [17] |
References
- ^ Mier, Tomás. "Camila Cabello Drops Long-Teased Single 'I Luv It' Featuring Playboi Carti". Rolling Stone. Retrieved March 27, 2024.
- ^ Breihan, Tom. "Camila Cabello – "I Luv It" (Feat. Playboi Carti)". Stereogum. Retrieved March 27, 2024.
- ^ Saponara, Michael (March 27, 2024). "Camila Cabello Indulges in Life's Chaos With Playboi Carti for Eccentric 'I Luv It' Video: Watch". Billboard. Retrieved March 27, 2024.
- ^ "Camila Cabello – I LUV IT Samples". Genius. Retrieved March 28, 2024.
- ^ Schube, Will. "PLAYBOI CARTI & CAMILA CABELLO TEAM UP ON NEW SINGLE 'I LUV IT'". Hip Hop DX. Retrieved March 28, 2024.
- ^ Reece, Adrianne (March 8, 2024). "Camila Cabello is so over the Charli XCX comparisons: "F*ck off"". Elite Daily. Retrieved March 25, 2024.
- ^ Johnson, Christopher (March 6, 2024). "Camila Cabello teases her new single "I luv it"". WECB. Retrieved March 25, 2024.
- ^ Peters, Mitchell (March 24, 2024). "Lana Del Rey Hypes Up Camila Cabello's New Song: "I Luv It"". Billboard. Retrieved March 25, 2024.
- ^ "Instagram". www.instagram.com. Retrieved March 25, 2024.
- ^ "I LUUVVVV ITTTTT 3.27 at 12p et 🫶🫶🫶🫶🫶🫶🫶🫶🫶🫶🫶🫶". Retrieved March 25, 2024 – via Instagram.
- ^ "Watch Chaos Ensue in Camila Cabello's Music Video for 'I Luv It' as an Arrow Is Shot Through Her Heart". Peoplemag. Retrieved March 27, 2024.
- ^ Breihan, Tom. "Camila Cabello – "I Luv It" (Feat. Playboi Carti)". Stereogum. Retrieved March 27, 2024.
- ^ Murray, Robin. "Camila Cabello Returns With New Sizzler 'I Luv It'". Clash. Retrieved March 28, 2024.
- ^ Pierre, Alphonse. ""I LUV IT"". Pitchfork. Retrieved March 28, 2024.
- ^ Wang, Steffanee. "CAMILA CABELLO'S "I LUV IT" COMMITS TO THE BIT". Nylon. Retrieved March 28, 2024.
- ^ "Playboi Carti Pops Out on Camila Cabello's "I LUV IT"". Hypebeast. March 27, 2024. Retrieved March 28, 2024.
- ^ Farnè, Alessandro (March 28, 2024). "Camila Cabello - I LUV IT (feat. Playboi Carti) (Radio Date: 04-04-2024)". EarOne (in Italian). Retrieved March 28, 2024.