Itel Mobile
 | |
| Type | Subsidiary |
|---|---|
| Industry | Consumer electronics |
| Founded | March 2014[1] |
| Headquarters | Shenzhen,[2] China |
Key people | Lei Weiguo (founder/CEO) |
| Products | Mobile phones, tablets, television sets, laptops, accessories |
| Parent | Transsion Holdings |
| Website | www |
itel Mobile is a China-based mobile phone manufacturer company that was founded by Lei Weiguo and Shenzhen Transsion Holdings Co Limited in March 2014,[1] and is headquartered in Shenzhen, China.[2]
Their products are mainly sold in China and parts of Africa, South Asia, Southeast Asia, Europe and Latin America. It mainly sells low budget smartphones, feature phones and lately, television sets and laptops.[3][4][5]
Itel targets a specific part of society (mainly the middle class) that cannot afford the expensive phones available on the market. So they bought low-budget feature phones or smartphones from cheap manufacturing companies, and that's why the company focuses on developing markets.
References
- ^ a b "Profile Itel Mobile". www.bloomberg.com. Archived from the original on 2020-07-13. Retrieved 2020-07-11.
- ^ a b Deck, Andrew (2020-06-23). "Your guide to Transsion, zimbabwe's biggest mobile phone supplier". Rest of World. Retrieved 2020-08-08.
Transsion operates three brands from its headquarters in Shenzhen in China: Infinix, itel, and Tecno.
- ^ "Profile itel Mobile". www.bloomberg.com. Retrieved 2020-07-11.
- ^ "About Us - itel mobile". www.itel-mobile.com. Archived from the original on 2020-11-12. Retrieved 2020-07-11.
- ^ Awasthi, Prashasti (27 January 2020). "itel emerges as No 1 smartphone brand in the under-Rs 5,000 category in offline channel". @businessline. Retrieved 2020-07-17.