Jason Goldwatch

Jason Goldwatch (born September 1, 1976) is an American music video director and commercial director who is a co-founder and Executive Creative Director of Decon, a creative agency and record label based in New York. He is best known for his work with Kid Cudi, Pharrell Williams, Linkin Park, Evidence, Action Bronson, and Dilated Peoples. Goldwatch has also partnered with The Alchemist for the experimental performance art group Media Muerte.^[1]

Background

Goldwatch was born in San Francisco, where he attended San Francisco School of the Arts before going to Cal Arts. He worked at several production companies (including Satellite Films, where he was recruited by Spike Jonze) before touring with Dilated Peoples as their videographer.^[2] In 2000, he partnered with Peter Bittenbender on One Big Trip, which led to their founding of Decon in 2002.^[3] One of the most recognizable aspects about the music videos by Goldwatch is that he credits himself at the beginning of each video. He has said it was a decision he made early on to help establish his personal brand and also because people were already misspelling his name.^[4]

Selected videography

Music videos

1994

• Swollen Members – “Paradise Lost”

1995

• Swollen Members – “Deep End”

1996

• Aceyalone – “I Think”

1998

• Kool Kieth – “Plastic World”

2000

• Hieroglyphics – “Soweto”

2002

• Linkin Park^[5] – “Enth E Nd”

2003

• Aceyalone – “Give It Here”

2006

• Loot Pack – “Whenimondamic”
• Loot Pack feat. Quasimoto – “20 Questions”

2007

• Common and Sadat X feat. Talib Kweli – “1999”
• Jay Z – “Pray”

2008

• Aceyalone feat. Chali 2na and Bionikc- “Eazy”
• Dilated Peoples – “Worst Come To Worst”
• Dilated Peoples feat. Defari – “Third Degree”
• Evidence – “Mr. Slow Flow”
• Ludacris – “Blueberry Yum Yum”

2009

• Busta Rhymes feat. Estelle – “World Go Round”
• Chali 2na ft. Beenie Man - “International”
• Damian Marley - “One Loaf Of Bread”
• Dilated Peoples - “Work The Angels”
• Evidence - “For Whom The Bell Tolls”
• Kid Cudi - “Soundtrack 2 My Life”
• Plantlife – “Sumthin About Her”
• The Alchemist - “Smile”
• 88 Keys feat. Kanye West - “Stay Up (Viagra)”

2010

• Evidence – “To Be Continued”
• Gangrene – “The Sickness”
• Jay Electronica – “Exhibit A”
• Jim Jones feat. Rell – “Blow Your Smoke”
• Just Blaze – “Exhibit A”
• Kid Cudi – “Cudderisback”
• Kid Cudi – “Erase Me”
• Kid Cudi – “Mojo So Dope”
• Ninjasonik – “Bars”
• The Roots – “Dear God 2.0”

2011

• Jay Electronica – “Dimethyltryptamine”
• Nas – “Nasty”
• Pusha T feat. Tyler The Creator – “Trouble On My Mind”
• Pusha T – “What Dreams Are Made Of”
• Rakaa feat. Aloe Blacc – “Crown Of Thorns”
• The Alchemist feat. Danny Brown and Schoolboy Q – “Flight Confirmation”

2012

• Alexander Spit feat. Bago- “A Breathtaking Trip”
• Gangrene- “Vodka & Ayahuasca”
• Roc Marciano- “76”
• Travis Barker and Yelawolf- “Push Em”

2013

• Action Bronson – “Strictly For My Jeeps”
• Gangrene – “Take Drugs”
• Step Brothers – “Step Masters”
• The white Mandingos – “The Ghetto Is Tryna Kill Me”

2014

• Schoolboy Q – “Break The Bank”
• The Alchemist – “Shut The Fuck Up”

2015

• Gangrene feat. Action Bronson- “Driving Gloves”
• Gangrene feat. Sean Price and Havoc – “Sheet Music”
• Gangrene – “The Last Great Disgrace”
• Loudpvck – “Lit”

2016

• Code Cut Crew - Terrible Teddy
• Invisibl Skratch Piklz – “Fresh Out Of Fucks”
• Travis Barker And Yelawolf - Out Of Control

2017

• Blink 182 – “Home Is Such A Lonely Place”
• Evidence – “Jim Dean”

2018

• Alchemist feat. Earl Sweatshirt – “E Coli”
• Alchemist feat. Conway, Schoolboy Q and Westside Gun – “Fork In The Pot”
• Atmosphere – “Graffiti”
• Atmosphere – “Virgo”
• Cypress Hill feat. Sick Jacken – “Locos”
• Evidence feat. Slug – “Powder Cocaine”
• Everlast – “The Cull”
• J Critch and Harry Fraud – “Thousand Ways”
• Nas, Dave East, Lin Manuel Miranda and Aloe Blacc – “Hamilton”

2019

• Coolkids – “Dipped”
• Evidence – “The Factory”
• Everlast – “Dream State”
• Nas – “War Is Love”

2020

• Atmosphere – “The Day Before Halloween”

a.     “Where The Road Forks”

b.    “Space is Safe”

c.     “She Loves My Not”

d.    “The New People”

e.    “The Future Is Disgusting”

f.      “DoubleTown”

g.    “Stardust”

h.     “Blotter Acid Reflux Syndrome”

i.       “Party Crashers”

j.      “Sleep Apnea”

• Bam Marley – “Fight Your Fears”
• Boldy James and The Alchemist – “Slow Roll”
• Brother Ali – “Greatest That Never Lived”
• Conway The Machine and The Alchemist – “Calvin”
• Everlast – “Slow Your Roll”
• Roc Marciano – “Downtown 81”
• The Alchemist – “Blank Canvas”
• The Alchemist feat. Westside Gun – “Stained Glass”
• Travis Barker and Run The Jewels – “Forever”

2021

• B Real feat. Berner – “Number 9”
• Evidence – “Start The Day With A Beat”
• Kid Cudi – “Solo Dolo, Pt III”
• Nas – “40-16 Building”
• The Alchemist and Born x Raised – “Carry The Fire”
• Westside Gun feat. Freddie Gibbs and Roc Marciano – “$500 Ounces”

2022

• Action Bronson – “Spirit Crocodile”
• Roc Marciano and The Alchemist feat. Ice T - “ The Horns of Abraxas”
• The Alchemist –“ Cycles”

Commercials

• Square Space with Eric Ripert
• Patron mixology with Chef Marcus
• Converse "Chuck Test"
• Google Glass campaign
• Microsoft Zune campaign
• Teva - "The Naturist" and "Teva Life Agents"
• Sony Ericsson - "Girl What's Up?"
• Shakira - "She Wolf" online video campaign
• Kübler Absinthe online campaign^[6]
• Eminem - "Relapse" web shorts^[7]

Feature length

• "Break Through" with FUTURA 2000 and Spriteiuop4
• "Time Alone"
• ”A Billion Bucks” (2010) – Documentary about Young Buck^[8]
• Forthcoming Jay Electronica Documentary (2010)^[9]
• "A Million in the Morning" (2010)
• "Dilated Peoples: The Release Party" (2007)
• "Ice Cream: Vol. 1" (2006)^[10]
• ”Revenge of the Robots” (2003) – Def Jux documentary
• "The Journey of Mr. Rager" (2010) - Documentary about Kid Cudi

References