Olaitan Salaudeen

Olaitan Salaudeen
Born
Sheriff Olaitan Salaudeen
NationalityNigerian
EducationLagos State Polytechnic
Occupation(s)Music plugger, Entrepreneur
Years active2010–present
Known forBeing one of the most influential Nigerian music plugger

Sheriff Olaitan Salaudeen (born April 6, 1981), is a Nigerian music plugger[1] and CEO of MuchMusic Less Talk;[2] a promotional outfit and media outreach that is into artists promotion and have worked with artistes like Olamide, Asake, Fireboy DML, 9ice, Reminisce, Small Doctor, Korede Bello and May D.[3] He is also known for his work as the official music plugger for YBNL Nation, which he helped boost the careers of artists like Olamide, Adekunle Gold, Fireboy DML, Asake,Ycee, Ayo Maff.[4][5]

Life

Olaitan was born on April 6, 1981, in Agege, Lagos, Nigeria and developed a passion for music during his teenage years. After graduating with a degree in Mass Communication from Lagos State Polytechnic in 2008, Olaitan gained experience at Television Continental (TVC) before founding Much Music Less Talk in 2010.[6]

Olaitan's work with Much Music Less Talk has helped Nigerian artists like Olamide, Adekunle Gold, Fireboy DML, Asake, and Ycee, helping to elevate Nigerian music on the global stage.[6][7] He is widely recognized as one of Nigeria's most influential music plugger.[1]

Olaitan is a practicing Muslim and married with three Iremide Mumin, Ireayo Mueen, and Ireanu Muizah.[8]

References

  1. ^ a b Admin (April 21, 2022). "The importance of music pluggers in the digital age – Sheriff Olaitan Salaudeen". Vanguard.
  2. ^ Admin (April 20, 2021). "MuchMusic LessTalk Promotions and Sheriff Olaitan Salaudeen celebrate 10 years of impactful involvement in the music industry". Vanguard.
  3. ^ Admin (April 30, 2021). "MMLT boss Sheriff Salaudeen speaks on a decade of experience". The Nation.
  4. ^ "From Bariga to Stardom: AYO MAFF's Breakthrough with 'Dealer' – THISDAYLIVE". www.thisdaylive.com. Retrieved 2024-06-26.
  5. ^ "AYO MAFF: Bariga's Melodic Journey With 'Dealer' ft. Fireboy DML – Independent Newspaper Nigeria". 2024-04-28. Retrieved 2024-07-20.
  6. ^ a b Zaga, General (2022-04-22). "The importance of music pluggers in the digital age- Sheriff Olaitan Salaudeen". Retrieved 2024-08-08.
  7. ^ Telegraph, New (2021-04-25). "Sheriff Salaudeen celebrates 10th anniversary - New Telegraph". newtelegraphng.com. Retrieved 2024-06-26.
  8. ^ "How Olaitan is balancing family & making impact in the Nigerian music industry". The Sun.NG.